Digital Product Innovation — Simple is Hard
A part of Conjure Breakfast Briefings, The Innovation Series
Online webinar, 9am BST, Tuesday 8th June 2020.
After the success of Conjure’s 2020 Breakfast Briefings, we’re excited to bring you 2021’s innovation series — a selection of online and in-person webinars focused on the strategy, design and technology behind modern digital product innovation.
We’re thrilled to invite you to join us for a breakfast briefing webinar, hosted by Conjure’s CTO and founding partner Chris Tingley. To kick off our series of innovation-focused webinars, this session will be centred around the range of considerations (across a number of disciplines) required for successful digital innovation.
To sign up for this free event, please get your tickets here.
In this session
CX versus UX
We’ll look at what it really means to be customer-centered, and consider how CX and UX differ.
Effective Customer Journeys
What are the four key steps in building an effective customer journey? We’ll talk about the critical considerations needed to elevate the customer experience and create a wonderfully virtuous cycle of customer engagement.
Product Proposition
Chris will share his thoughts on the three key ingredients needed to hit the product proposition sweet spot and how to ensure that you have representation and coverage from key stakeholders to make your project a success.
Designing for Innovation
With the understanding that design isn’t just visual we will consider how we approach who we are designing for, and exploring what it is that’s important when designing for innovation.
Team Management for Innovation
We’ll talk about how to create team makeups and pick management techniques to optimise innovation outcomes across different project contexts.
User-led Innovation
Should you include users in your innovation and design processes? Of course! But who and how you include them differs depending on the type of project. Lastly, we’ll cover how to best include users in your innovation process.
Who is this briefing suitable for?
Senior Leaders, Heads of Technology, Heads of Innovation, Heads of Digital, Heads of Customer Experience, Product Owners, or anyone looking to make a difference in their organisation through digital innovation.
The workshop will be led by: Chris Tingley, CTO at Conjure
Chris has over 15 years of experience in developing cutting-edge and scalable digital products, initially on the web and more recently on mobile and new digital platforms. Chris is one of Conjure’s founding partners and has worked closely with clients across a number of verticals ensuring that the technical solutions put in place are suitable, efficient and represent good value for money and ROI.
